How to Drive Organic Website Traffic?

You've finally brought your dream website to life which something you've been passionate about for a long time, but building the website is only the first step. Now, it’s time to make it famous! Your noble intention has brought you this far, and with a little strategy, you can drive your website to new heights. In today's digital landscape, having a strong online presence is critical.

That’s where SEO (Search Engine Optimization) comes in. SEO is the process of optimizing your website to rank higher on search engine result pages (SERPs). This not only increases visibility but also drives more organic traffic to your site. So how do you ensure your site stands out in search results? Let’s dive into some key steps to make your website shine, without overcomplicating things. Simplicity is key, and I’m here to guide you through it. You don't need to master everything all at once. Begin with one aspect, and as you grow, explore the others. SEO is a long-term game, but every small step brings progress. Let's start without being dull.

SEO (Search Engine Optimization) is the process of optimizing a website or webpage to improve its visibility on search engine result pages (SERPs), with the goal of attracting more organic (non-paid) traffic. SEO involves various strategies, including keyword research, content optimization, link building, and improving technical aspects like site speed and mobile-friendliness, to ensure a website is more accessible and relevant to search engine algorithms and users. By optimizing your website, you can attract more visitors, improve user experience, and ultimately achieve higher conversion rates. Bottom line, Your website is the BATMAN and you would need a ROBIN. 

If your website is not visible, then what is the point? You have something good, perhaps it will be valued millions one day, but people must be aware, people must talk about you. Therefore you need 2 essential things. Reputation and Loyalty. SEO will give to your website these 2 things and you will have credibility, trust and long term benefits. Everyone will love you, everyone will talk about you. You will be part of their lives.

"Passion, action and noble intention..." (Tom Hardy)

We have understood what Search Engine Optimization is and why we need it. There are 7 essentials to make an impact. Don't worry I will not write everything here and be boring. Because I do not want to create a complex. I like simplicity and versatility. I will just give you the core values and then you need to discover them on your behalf. This is part of the journey. So it begins!

Keyword Research: The practice of identifying popular search terms and phrases that users enter into search engines related to your business or niche which will help you to understand user intent and how to find high-volume, low competition keywords. SEMrush is the best tool for this. Because you need to think logically. You need to put very creative keywords, thus you will be visible in Google. SEMrush is designed for this purpose and shows you which keywords have been used by the competitors and what you should make difference.

On-Page SEO: The practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. You should properly use title tags, meta descriptions, headers and optimizing images and alt texts. Something complicated? Not at all. Because thanks to the power of Ai everything is super easy anymore. I use Hostinger to build a website and Hostinger shows you everything step by step. You just need to follow instructions.

Off-Page SEO (Link Building): The actions taken outside of your own website to impact your rankings within search engine results pages, primarily through acquiring backlinks. Imagine if people, society or friends mention about you with pride, then you will be happy, smile and feel confident, but in other way if they will talk badly and gossip, in this context you will be angry or frustrated. Well Off-Page SEO a.k.a link building is exactly the same thing. You will use credible websites such as medium, LinkedIn, blogger for backlink, thus you can earn respect and build reputation. The importance of high-quality backlinks are essential for the future of your website. You must be careful about it. Because Google might show no mercy and exile you.

Technical SEO: Optimizing the backend of your website to ensure it is easily crawled and indexed by search engines. You have an efficient BMW but the turbo is not working. This is something terrible, because a BMW without a turbo means nothing. Therefore website speed optimization is crucial, it needs to be mobile-friendliness because everyone uses phones anymore. Besides structured data (schema markup), crawlability and indexability are parts of the technical SEO. I suggest you use Google PageSpeed Insights for this purpose. It is free and very easy to check the performance of your website.

Content Optimization: Creating and optimizing valuable, relevant, and consistent content that targets specific keywords and meets user intent. Website without content is like a villa without furniture. Content is king in SEO. Your content strategy should focus on providing value to your audience. You should focus on readability and keyword density. It must be fresh. You can not eat the same food everyday. So the website is your kitchen in the villa and you need to cook for your true desire and the guests. Blog posts, articles, case studies, testimonials are the best. You need to create a calendar and share regularly. It needs your utmost attention and as I mentioned above your noble intention. 

Analytics and SEO Tools: Using tools to track and measure the performance of your SEO efforts and make data-driven decisions. Well this is the best part of SEO, at least for myself. Because you will analyze your website and see the results. Google Analytics and Search Console are your friends. There are also amazing SEO tools like SEMrush and Ahrefs to enhance your organic traffic. I will mention more about SEMrush and Ahrefs below but let's focus on their key metrics for the time being. They are organic traffic, bounce rate, conversion rate, keyword rankings, backlinks and user behavior.

User Experience (UX) and SEO: Enhancing the user experience by improving site navigation, reducing bounce rate, and offering a mobile-friendly design. Phone is like a dummy anymore. All the time with us and part of our lives. Therefore Core Web Vitals (page speed, visual stability, etc.) are important and the website should not ignore bounce rate. The website must be optimized for mobile devices, otherwise Google will hate you. If you do not use clear and engaging content layout, Google will send you to Siberia where no one will know whether you are alive or not!

Well, my friends. You have everything that you need. Pay attention and make your website famous in Beverly Hills. You will find more details about SEMrush and Ahrefs below as I have promised you to mention about them. I am pretty sure you are ready to boost your website traffic! You know you can always bite me for more SEO tips and start optimizing your site today! Because I am your partner.